Finding Buyers, Market Research, Market Entry

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YeYe expansion strategy enables companies to open its brands abroad.

MBX Group 2000 s.r.o. is a company that producing tools for mining industry. Company approached to the YeYe in order to reach the right contacts in the Turkish companies and to be introduced to them with the aim of mutual cooperation.

The challenge

MBX Group 2000 s.r.o. is a company that producing tools for mining industry. Company approached to the YeYe in order to reach the right contacts in the Turkish companies and to be introduced to them with the aim of mutual cooperation.

The solution

Plan: Our main aim was introduce MBX Group in Turkey and realization of market entry. For this purpose, we listed potential partners in Turkey and tried to reach key contacts in the companies.
Implement: We reached to the right contacts from the each company and presented ourselves. After the first interaction between two companies, we defined future potential and checked their interest about cooperation. In second stage, company sent product samples to the potential partners in Turkey for showing their products quality. After that, we tried to arrange some meetings in Turkey; however, company executives changed their agenda to join mining fair in Turkey which name is “Mining Turkey 2016”. So, executives wanted to join mining fair and meetings at the same time in Turkey.

The Result (Growth)

Studies about expanding MBX Group to Turkey is still continuing assertively. We are arranging meetings with mining fair exhibitors and some big mining companies in Turkey. By the way, feedbacks about company’s products sample is quite positive. Company will visit Turkey end of the November. After this stage, we will observe and follow process like a bridge.

The Customer

Company began operations in year 2008. Main mission of MBX Group 2000 s.r.o. Is to satisfy of the needs of a growing mining and energy sector in Turkey by supply of components of mining structures, small machinery and electrical equipment for the mining industry. However, company import of electric, lighting and chandeliers from Turkey and components for solar domestic water heating and additional heating of houses from Macedonia and Greece.