YeYe expansion strategy enables companies to open its brands abroad.
The challenge
One of the sub-company of Rockaway Capital is a software company. The software company is created a platform that empower its customers to sell financial products more effectively. Rockaway Capital approached YeYe and asked for a mapping of broker pools (companies that associates intermediaries of financial products and services) in Turkey.
The solution
Plan: Our aim was to provide the full aspect of the financial products and services in Turkey with emphasis on broker pools and consumer finance. For this reason, we provided a report about Turkish finance industry. In the first part, we summarized Turkish finance industry with subtitles like facts & figures of Turkish finance industry, habits of Turkish consumers (regarding consumer finance) and overview of institutions that offer the financial product and services in Turkey (banks, insurance companies etc.) Second part, we found online and offline intermediaries and added to report.
The Result (Growth)
Regarding their expansion strategy, the company decided not to expand their business into Turkey in 2016.The Customer
The software company has been set up on the know-how of the finance price comparison website and fastest growing broker pool in the Czech Republic. As part of the Rockaway Capital group, the software company is dedicated to help its clients to market & sell their products more effectively through multiple online and offline channels.
